An ad mat, or advertising mat is a mat that also has function as a promotional tool. The mats may be solely for promotion, or they may serve a dual purpose, acting both as advertising and also the core function of preventing dirt and water ingress.
Types of Ad Mat
The term ad mat describes a broad range of products - because modern, specialist mat companies can print on to virtually any mat, almost any mat can therefore be an ad mat.
For instance, a heavy duty brush or coir mat could be branded and therefore be an ad mat, but also be capable of coping with extremely dirty footwear. Similarly, rubber mats and even safety mats can be branded. At a school, the entrance mat could also have an inspiring logo and school motto.
At Mat Creations, we specialise in the following forms of ad mats.
Large Promo Runners
- Extra large runner construction
- Customised designs or logos
- Great for red carpet events
- Large colour pallet
- Pantone matching available
- 4 standard widths up to 20m long
Hard wearing fibre logo mats
- Customised designs or logos
- Highest graphic option available
- Large colour pallet
- Pantone matching available
- 7 standard sizes
- Bespoke sizes available
- Washable 40°C
- Anti-slip rubber backing, for hard or carpeted floors
- Anti-trip border
- Express delivery is available
- 2-years manufacturing guarantee
- 11-years colourfast guarantee
Laminated Advertising Mats
- High graphic capability.
- Anti-slip protective wipe clean film.
- Anti-slip lay flat rubber backing.
- No floor adhesives required.
- Quick deployment and removal, no floor cleaning.
- Bespoke size and quantities.
Cleated Rubber Logo Mats
- Solid rubber matting
- Excellent scraping action
- Bespoke graphic area
- Indoor or outdoor use
- Oil and chemical resistant
- 3 standard sizes
- Fast track options are available if required
Bespoke Bar Runners
- Minimum order of just 10 mats
- Printed polyester
- Point of sale positioning
- Photo quality image
- Standard sizes
- Custom shapes and sizes
- Protects counter surface
- Washable 40°C
- Anti-slip rubber backing
- Slimline stay-flat construction
Printed Logo Mats
- Customised designs or logos
- High graphic option available
- Large colour pallet
- Pantone matching available
- 7 standard sizes
- Bespoke sizes available
- Washable 40°C
- Anti-slip rubber backing, for hard or carpeted floors
- Anti-trip border
- Express delivery is available
- 2-years manufacturing guarantee
- 11-years colourfast guarantee
Uses for Advertising Mats
The glib - yet not false - answer would be that advertising mats can be suitable for virtually any purpose.
If you require a mat for safety purposes, or perhaps a mat such as an anti fatigue mat, then there can only be benefit in also having it branded.
This branding could be a shop logo, this could attract attention - for instance as people walk past in a busy mall.
The mat could be inspirational, a message as sport teams run out, or for a place of learning.
The matts can even mention special offers or be seasonal - at a car showroom, for instance, imagine the benefit of the entrance mats also reminding customers of the latest models, or finance deals.
Advertising mats can also be used where a mat might not strictly be required, it is a very affordable form of branding - a well-made mat will always attract attention, it is every bit as noticeable as window engraving or the sign outside a building, and yet far cheaper. The message is easier to change too.
Advertising mats can also be a wonderful addition in places where people have time to fill, think of a bar or cafe where people might be waiting for a friend or partner to turn up. How many times have you glanced at the bar runner, you have probably even read the beer mats - anything to kill time!
Bar runners also protect the surface, and are as suitable at a high end jewellers as theory are the cosy pub down the road.
Colour Mat-ched
A common query we receive is whether it is possible to faithfully recreate artwork or branding on a mat.
The reassuring answer is that modern mat specialists can provide HD printing and full pantone matching. Your logo or colours can be produced with perfect accuracy and this on a mat that has a colour fast guarantee for many years.
With other forms of matting such as coir, it is not possible to produce a huge array of colours, instead logos and branding are made in a stunning contrast using just a small selection of colours. The likes of Starbucks use this to wonderful effect.
We are always happy to discuss requirements and suggest the form of matting best suited to your needs, one that will meet branding needs but also perform its function as a mat.
The cost of Quality
A branded mat does cost more than a plain mat, the type you can pick up from the local DIY store, but perhaps the amount more is surprisingly low.
It is also worth factoring in that professionally made mats are guaranteed to last for years, they are also non-slip and so reduce the risk of injury, slippage and damage to the floor.
Printed logo mats and hard wearing fibre mats are both available from around £50 at the time of writing.
About Mat Creations
At Mat Creations, we have a huge range of advertising mats and can work with your brand to create a high quality finished product.
We would be happy to provide further advice and give an obligation-free quote should that be of use.
Please contact us by calling 0161 320 3637, emailing sales@mat-creations.com or sending an enquiry via our Contact Form.